Perangsang Selangor stamped its global footprint via investment into a global brand licensing business through the acquisition of 60% equity stake in Kaiserkorp Corporation Sdn Bhd (“Kaiserkorp”). Kaiserkorp owns King Koil Licensing Company Inc, the United States-based owner of King Koil® mattress brand and related intellectual properties including trademark and patents.
The King Koil® brand was first established in the US over 100 years ago and remains as one of the most recognisable mattress brands in the US and internationally. King Koil® today is distributed in over 80 countries via 27 licensees worldwide. Its long-standing relationship with the International Chiropractor's Association (“ICA“) ensures that King Koil® is firmly positioned to offer a healthier night's sleep to consumers all over the world.